The all new iPhone 7 is almost here and people have already started their bookings. Through Forbes, the KGI Securities analyst (widely regarded as “the best Apple analyst on the planet”) has revealed 15 major changes coming to the iPhone 7 features along with iPhone 7 Plus. So here is the complete list of it.

iPhone 7 features:

  1. New True Tone displays like the iPad Pro range, with laser based proximity sensors for faster response times
  2. 32GB, 128GB and 256GB storage tiers will replace 16GB, 64GB and 128GB
  3. 2x 12MP dual rear camera limited to iPhone 7 Plus, uses 1x wide angle and 1x telephoto lenses
  4. Upgraded ambient light sensors on both new iPhone cameras for better low light shots
  5. Camera flash LEDs doubled from two to four with warm and cool colors.
  6. 3.5mm headphone jack removed
  7. Lightning EarPods and a 3.5mm to Lightning headphone adapter included in the box.
  8. Second external speaker and integrated amplifier for louder, richer output
  9. Basic IPX7 water resistance – both phones can withstand splashes and full submersion for up to 30 minutes. Not quite Galaxy S7 level (one hour+), but close.
  10. 2GB RAM for iPhone 7, 3GB RAM for iPhone 7 Plus
  11. Next generation A10 chipset sees CPUs hit 2.45GHz clock speeds and 20-30% performance gains
  12. 3D Touch 2.0 sensor with more distinct haptic feedback
  13. Home button replaced with non-clicking touch sensor with haptic feedback
  14. Antenna bands removed from the back of both models for cleaner look
  15. Two new colors: dark black and piano black (latter in limited quantities for 256GB model); space grey color option ended.

Breaking Down The Key Points

While the new color options, reduced antenna bands, louder speaker and fixed home button are welcome upgrades, the real talking points here are the upgraded cameras, storage and removal of the headphone jack.

The last of these now seems virtually guaranteed since I first broke the news of Apple’s long term strategy in June 2014. Convincing users that the pros outweigh the obvious cons will be the key factor to the long term success of both new iPhones – especially without wireless charging now wired charging and wired headphones share the same port. So we have to be particular with this feature.

That said the upgraded storage and cameras are also very welcome and go hand-in-hand. If Apple is going to sell the idea that the new iPhones have the world’s best smartphone cameras then they need to come with more storage so people can take full advantage of them. If Apple follows through on both these claims it will be great news. So Lets see what sales record it will get.

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