Instagram stories which is a copy of Snapchat app is swiftly moving to monetize that massive audience. Along with the new 150 million daily user stats, Instagram today announced the launch of ads mixed into Stories. The unclickable 5-second photo and 15-second video ads appear between different people’s stories and can be easily skipped. Along with that Instagram will also provide business accounts with analytics on the reach, impressions, replies and exits of their Stories.

Instagram`s feed stared its ad in late 2013 with the same number of users which Instagram stories now hold. But the new Story ads will eventually roll out globally on all interfaces, but will first be tested over the next few weeks with a group of 30 partners including Capital One, General Motors, Nike, and Netflix. 70% of Instagram users already follow a business, and one-third of the most watched Stories on Instagram were created by businesses, so the company thinks its partners can make ads that won’t bore people into closing the app. They’ll be able to check analytics on their Stories through the Insights button on their profiles.

Instagram storiesPricing for Ads

As per official for now, Stories ads will be sold on a cost per 1000 impressions basis and priced via auction, with any length of view counting as an impression rather than needing to play for 3 seconds to be counted as a view like Facebook videos. Currently there’s no option to click or swipe up to open an advertiser’s website, but Instagram’s VP of business James Quarles say that“In the future people might want to buy a click or buy a video view and those would be measured differently which would be implemented in the coming months.”

Just to conclude clearly Instagram views the growth of its Stories as strong enough to endure any drop-off in usage that ads cause, and parent company Facebook is eager to see more revenue from its photo acquisition.

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