YouTube today announced a new feature called “Super Chat” with an aim for creators to make money while connecting with their fans during a live stream over there. This new feature is somewhat similar and copy to a live streaming video platform Twitch owned by Twitch interactive and a subsidiary of In YouTube’s case, fans instead are able to highlight their message in a bright color, and have their comment pinned on the stream. This YouTube`s new feature “Super Chat” will make the super chats to remain for 5 hours which is a lot of time for a comment to stay in airtime.

The goal of this feature here is allowing fans to pay real money in exchange for attention. (It’s also not all that different from technologies porn cam sites have used in their own chat systems for years, which typically involve the purchase of tokens.)

How Super Chat Works

The way SuperChat works is by allowing individual users to pay to promote their comment for a temporary period of time (up to 5 hours). The comment is highlighted and pinned to the top of the comments, and the creator who is hosting the live stream can reply. To send a Super Chat, send a dollar sign in the live chat, then select ‘Send a Super Chat’. Drag the slider to the desired value – more money means more/longer exposure, plus different colors the more you pay – or enter a value. You then then enter your message – which is character limited depending on how much you pay – and press buy. The message will send, and your Super Chat will be promoted for whatever length of time you purchased, with a timer on it saying how much time remains. It’s similar to Twitch Cheers, which allows a user to purchase ‘bits’, which are then used to purchase cheers, affording them more exposure in comments.

YouTube`s new feature "Super Chat"Along with the launch of Super Chat, YouTube is debuting an API that will allow developers to access real-time purchase data from the system. This API will replace the Fan Funding API, which will be shutdown.

Anyhow, Super Chat is in beta for the moment, with YouTubers such as iHasCupquake, buzzbean11, and Alex Wassabi. It’ll be launched widely on January 31 for creators in 20 countries and viewers in more than 40.

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